Here is the 1st edition of my world tour of innovative retail concepts
This evolution is a real challenge for many retailers. They are rebuilding the thread of customer relations. Thanks to digital technology, they explain their business, strengthen their positioning and reveal their know-how… We must once again adapt or die. And, in this game, the craziest ideas can become the standards of tomorrow.
In this book, I invite you to discover 40 businesses that, around the world, have brilliantly met this challenge: innovating to reinvent their customer experience. I had the pleasure of introducing them during my weekly column on the show Innover pour le Commerce on BFM Business. To extend the paper experience, “snap” the pages and watch them on video!
