JOIN US ON JUNE 28 AT THE COMMERCIAL ACTIVATION FORUM.
The health crisis has accelerated the growth of e-commerce in all sectors. Despite the reopening of stores, the role of digital in generating in-store traffic has become inescapable.
The planned introduction of Ouipub is a further boost to the shift in traffic levers. Even so, replacing the carpet bomb of leaflets with the more or less targeted strike of digital advertising remains a challenge.
How can we build tomorrow’s traffic? How can budgets be reallocated? What really works? What is the feedback from the many tests at the end of distribution?
These are just some of the issues that will be addressed at this morning’s event, co-organised by Diamart Group and Editions Dauvers.