France2 10/01/24
Where to shop: online or in-store?
Supporters of in-store shopping appreciate being able to see and touch items before purchasing. They also appreciate the possibility of getting personalized advice from sales assistants. However, in terms of price, online sales can be more advantageous than in-store sales. Indeed, online retailers often have more precise stock management, which allows them to offer more attractive promotions.
According to a recent study, online sale prices are on average 10% lower than those in physical stores. It is important to take time to compare prices for each product to find the best deal.
RMC 10/01/24
Should we end sales?
Sales are a French tradition that has been going for over 150 years. However, in recent years, the French seem to be less and less interested in this period of promotions.
There are several reasons for this:
- Sales are no longer the only time when retailers can sell below the purchase price. Online promotions are now commonplace throughout the year.
- Consumers are increasingly paying attention to their spending. The goal is not to pay too much, even during sales.
- Sales are often synonymous with crowds and stress. Customers sometimes prefer to shop online, where they can take their time and compare prices.
Is it the end of sales for retailers?
Sales are still an important time for retailers, especially those who sell clothing. They allow them to clear out their stocks from the previous season and make room for new collections. However, retailers need to adapt to the new situation. They need to offer attractive promotions while remaining competitive with online promotions.
What about consumers?
Sales are still a good way to get good deals, especially on branded products. Consumers need to be more vigilant than before, comparing prices and being discerning to avoid disappointment. The future of sales is uncertain. But it is clear that this tradition will have to evolve to adapt to new consumption patterns.