ALCMÉON x ARISTID Connect their Technological Platforms 

In this fall of 2022, the omnipotence of the paper catalog distributed in mailboxes is being disrupted.
More precisely, it is the physical distribution of this advertising medium, star of supermarkets, and whose competitiveness results are undeniable, which is threatened by three circumstances:

• The government’s OUI PUB system, resulting from the climate law, was launched as a test last month in 11 large urban areas. It requires an “opt-in” in the form of a sticker affixed to the mailbox to authorize receipt of the catalog and limit waste.
• Global increases in paper prices, threatening the profitability of the medium.
• The low attraction of new generations for paper mail and mailboxes v/s their time spent on new digital platforms.

It is therefore urgent to find alternative solutions to distribute this still very effective medium which still alone creates 9% of additional traffic in stores ^1. The economic stakes are enormous for the activity of the areas concerned.

What could be better than using consumers’ favorite applications to replace the mailbox? This is the challenge set by the two “Retail Tech” platforms ALCMÉON and ARISTID.

On the one hand, ARISTID collects all promotional data, organizes it and formats it to make it attractive to consumers. These automated operations make it possible to generate a very large number of offers, adapt them locally, and put them in the right format for each media.

On the other hand, Alcméon technology allows you to capture customers en masse via click-to-messaging advertisements, links or QR codes, and then regularly send them their promotional catalogues via their favourite messaging apps: WhatsApp, Facebook Messenger, Instagram Direct etc.

ALCMÉON is already powered by ARISTID to widely distribute the digitalized commercial offers of their common customers on consumers’ favorite messaging apps.

First, the urgent task is to switch readers from paper promos to digital. Thanks to this connection, retailers can immediately distribute the digital version of their catalogs on a large scale on messaging apps.

They invite their customers to this new usage, for example with QR codes in stores, on their paper media, or through links on their site or social networks.

This conversion to “catalog messaging” can be further accelerated by using new click-to-messaging advertising formats offered by Facebook, Instagram and Google. New features such as “subscription messaging” even allow opt-ins to be collected in order to notify consumers as soon as their new catalogs are available.

In September 2022, the average time to consult a mass distribution catalog sent on Messenger via Alcméon was 3min20 ! Source ALCMÉON

The power of this system, the initial results of which are very promising, lies in its suitability to the needs of mass distribution, which must remain in contact with a large number of customers on a very recurring basis.

In the future, the connection between these two platforms could see many developments. The publications, which are always automated, could be more and more creative, personalized, adapted to the visual formats of messaging networks, in video, in carousels, in instant publications… A new world for promotion!

 

First come, first served…
When you consider the share of activity related to promotion in the food sector (13% of the store’s additional turnover) ¹ , the competition is tough to become the brand that will have the best “digital contactability” to distribute its offers. History is playing out again like it did in the time of the first paper catalogs, the first emails, the first SMS campaigns…

Let’s bet that a qualitative and unified relationship will be the key to success. The customer who addresses a distributor by messaging will be able to manage his entire relationship via a single conversation: customer service, after-sales service, store information, exclusives… and of course be regularly invited to discover promotions and exclusive offers!