A unique and immersive e-catalog !
As the weight of printed catalogs continues to decline, CARREFOUR has entrusted ARISTID with digitizing the most anticipated catalog of the year: THE TOY CATALOG! This catalog is THE enduring print chestnut, difficult to compete with as its use is so deeply rooted and ritualized among families. The challenge? To create a digital version of the paper catalog that will appeal to both children and parents.
DIGITAL ENHANCEMENT AND GAMIFICATION WERE AT THE HEART OF THIS PROJECT
This catalog pushes the boundaries of the printed format. Designed from a benchmark graphic universe created by PUBLICIS, it takes advantage of the possibilities of digital to become THE FIRST CHRISTMAS TOY. A new experience, created with the technology of our partner WEB PUBLICATION, which brings to life a playful and scripted medium.
The quality of product data and dynamic promotional highlighting are made possible by ARISTID’s commercial offer management technologies. Indeed, the catalog will draw directly from Carrefour’s “Promotional Data Lake” to provide internet users in real time with the products available in their favorite store, no disappointment or out-of-stock items under the Christmas tree!
