ARISTID strengthens its presence in Canada with RONA as a new client

ARISTID Retail Technology announced today a project to modernize the promotional production and communications systems at RONA, a leader in the retail of construction and home improvement products in Canada.

RONA is revolutionising the status quo with new tools for production automation, seamless team collaboration, workflow management, proofing and distribution of promotional content for shopper marketing offers.

By replacing legacy systems originally designed for the paper flyer and in-store display channels, RONA is acquiring a new digital agility for promotional production, erasing the technical challenges typically associated with adapting established processes for a new digital and multi-channel world.

We chose this partner for the quality of their solutions and the support they provide. While the project is still in progress, their integration team has been helpful in optimizing our business processes and supporting change management, positioning ARISTID as a key player in our ongoing digital transformation.” said Catherine Laporte, Senior Vice-President, Marketing and Customer Experience at RONA.

Thanks to its partnership with ARISTID Retail Technology, new ways of working will see the light of day at RONA with the goal of optimising the production of static and dynamic visual assets, collaboration between internal teams (merchandisers, marketing and creative), and ease of interaction with external partners and agencies.

This transformation positions RONA as a leader in promotional capabilities in North America, enabling new possibilities in the management of its consumer communications, supporting both traditional channels like flyer and in-store signage, as well as digital and hybrid channels.

RONA, a Leading Force in Canada’s Home Improvement Sector

RONA, which recently celebrated its 85th anniversary, is a key player in the Canadian home improvement industry. Its headquarters are located in Boucherville, Quebec.

Spanning the entire country, RONA’s vast network of more than 375 stores includes both corporate stores and independent affiliated dealers. Known for its large in-store and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects.