CARREFOUR x ARMIS x ARISTID

ARMIS and ARISTID support CARREFOUR in its digital ambitions

CARREFOUR is accelerating the digitisation of its commercial communication, by digitising its catalogues, forging partnerships with sector giants Meta and Google, and betting on ultra-local with the start-up ARMIS.

ARISTID's tools play a crucial role in this rollout, as they organise, secure and enrich CARREFOUR's commercial data to feed these distribution platforms.

ARISTID platform has been deployed at CARREFOUR since 2017. This tool digitises and structures all the information related to the brand's commercial communication (product images, names, characteristics, prices, media links, the associated promotional offer, communication themes…). This secure, harmonised and continuously enriched data repository is essential to deliver personalised, omnichannel communication formats within a very short timeframe.

Through this tool and ARISTID's services, the offer information flows can be cross-referenced with shopper data to build an unlimited number of specific campaigns. Made available to ARMIS's AI solutions, they will deliver a tailored message to each customer through the most suitable media channel.

The effectiveness of these fully industrialised systems gives retailers many more options and far greater agility in shaping their marketing strategies. Commercial performance today depends on these value-accelerating connections, which open up an unlimited range of new customer acquisition and loyalty scenarios!

For 5 years, CARREFOUR has been co-building the organisation of its commercial data with ARISTID. Together, we have transformed our internal processes to enrich this data. It is thanks to the quality of this technological ecosystem that we are now able to connect new media platforms, which use this content across multiple contexts and types of customer interaction.

— Frédéric PRESLOT, Operational MKG Director at Carrefour

We are delighted to combine our technological know-how with ARISTID's to support Carrefour in its visionary project to digitise paper leaflets. The integration of our 2 systems makes it possible to fully industrialise digital commercial communication for each store and thus to ensure continuity, reliability and relevance in the distribution of promotions to the end customer.

— David BARANES, ARMIS Co-founder

We are proud to take part in the evolution of the media mix of the brand with the most stores in France. The challenges posed by the reduction of unaddressed paper leaflets are opportunities for technological progress. This benefits the end customer, who is offered a more relevant and useful commercial outreach.

— Rodolphe BONNASSE, ARISTID CEO Retail Technology

Read the LSA article on this topic