We’re ARISTID and we ##power## the way retail promotions run
Behind the scenes for over 30 years, ARISTID helps retailers navigate complexity, from print to omnichannel to AI, by connecting data, workflows, and execution into one powerful platform.
You may not know us, and that’s by design. For over 30 years, we’ve been shaping retail technology behind the scenes as the industry evolved from print to omnichannel and now to AI. As complexity grows, our role stays the same: connect data, workflows, and execution so promotions run smoothly and at scale.
The ARISTID story
From early vision to a platform shaping retail performance, discover how ARISTID has evolved to simplify and scale promotional execution.
1990In the beginning…
Antoine d’Espous and Christophe Renauda set out to help retailers do one thing better: drive sales. No fluff, just promotion and performance. Soon joined by Rodolphe Bonnasse, the foundation is set.
Early 2000sAhead of the curve
Digital is coming. We don’t wait. We start building the first generation of creative workflows to scale promotional content, before most retailers even realize they’ll need them.
2010sRetail gets complicated
Channels multiply. Data explodes. Execution gets messy.
We partner closely with retailers to build tools that actually work in the real world, connecting planning, production, and distribution into one streamlined system.
2021A name with a legacy
We become ARISTID, inspired by Aristide Boucicaut, the mind behind modern retail. Sales events, catalogs, fixed pricing, customer experience, he wrote the playbook. We’re just making it work for today.
TodaySame role. Bigger stakes
Omnichannel is the norm. AI is reshaping everything.
And we’re still doing what we’ve always done: powering the engine behind retail promotions.
Who was Aristide Boucicaut?
Founder of Le Bon Marché in Paris, he reinvented how people shop by introducing fixed prices, sales events, catalogs, and immersive in-store experiences.
Retail promotion is complicated. But it doesn’t have to be for you.
Plan
Coordinate campaigns, offers, and budgets
Create
Automate production of promotional content
Activate
Deploy your campaign across all channels
Scale
Manage store level marketing and local promotions
Optimize
Improve future promotions with performance data
The leaders behind ARISTID
Rodolphe Bonnasse
Shaping ARISTID Retail Technology into a leading platform for retail promotional communication, with a vision that goes beyond software to build the infrastructure powering modern retail performance
- Led ARISTID Retail Technology since its early days
- Driving innovation beyond software into retail infrastructure
- Prominent retail voice in French media
Florian Payri
Leading ARISTID Retail Technology’s evolution and global expansion by turning complex retail communication systems into scalable, high-performance solutions used by leading retailers worldwide
- Architect of ARISTID technology for over a decade
- Deep expertise in retail communication systems, integrations, and automation
- Driving ARISTID Retail Technology’s expansion into new international markets
Frequently asked questions about ARISTID Retail Technology
ARISTID Retail Technology is a retail technology platform built to orchestrate the full promotional lifecycle, from planning and content creation to activation and optimization, across every channel, from a single unified system.
ARISTID technology is built and maintained by our in-house engineering teams based in France. Thirty-plus years of development, iteration, and deep retailer collaboration, all under one roof.
ARISTID is led by Rodolphe Bonnasse, who has been at the helm since the company's early days. Under Rodolphe Bonnasse's leadership, ARISTID grew into France's leading retail technology platform, and is now expanding globally.
Interested in ##working## at ARISTID?
Let’s meet face to face and I’ll give you a live demo. So you can see for yourself how ARISTID can radically improve your next promo.
