Les plages privées, un business florissant !

Plongez au cœur du tourisme balnéaire en France, où les plages privées attirent autant les vacanciers que les entrepreneurs.

Is McDonald’s expansion into rural areas a good or bad thing?

The expansion of McDonald's into rural areas sparks debate. What are the pros and cons of this move?

Shrinkflation: When prices go up and quantities go down

Discover how shrinkflation reduces portions while increasing prices, a marketing trick that can cost you dearly!

40 retail innovations N°6

Retrouvez 40 innovations retail qui ont attiré mon attention en 2022. Marquer ses clients en proposant une expérience unique est essentiel.

40 retail innovations N°5

In this book, I invite you to discover 40 businesses around the world that have brilliantly risen to this challenge: innovating to reinvent their customer experience.

Paper Flyers and Catalogs: What’s the Future?

Condemned by the promises of an all-powerful digital age, criticized for its environmental impact, and abandoned for its traditionalism, paper must now defend its value.

40 retail innovations N°4

This year, prejudice is out! Retail is reinventing itself by putting education, techno and entertainment at the heart of its development...

40 retail innovations N°3

I'm always amazed at the creative energy that commerce is capable of. The mix of cultures creates these places of innovation, and even if the challenges are global, the answers are local...

40 retail innovations n°2

Collection of columns on retail innovations by Rodolphe Bonnasse on the “Innover pour le Commerce” program on BFM Business.

40 retail innovations N°1

Collection of columns on retail innovations by Rodolphe Bonnasse on the “Innover pour le Commerce” program on BFM Business.