CHILI publish x ARISTID

CHILI publish tools are now deployed by all ARISTID customers. This integration is the result of long-standing R&D work, carried out in co-construction between the two platforms. Thanks to this partnership, retailers can now personalize their communications directly and distribute a wide range of digital offers.

ARISTID, THE OFFER MESSAGING & DATA PLATFORM FOR RETAILERS.

ARISTID’s platform is allows all users to digitize and structure all the information related to the marketing and commercial communications of large retail chains (name, characteristics, price, product images and promotional mechanic offers associated…). This secure, harmonized and continuously enriched repository is essential for producing highly localized  and personalized communication elements in near-real-time.

CHILI PUBLISHER, THE ONLINE CREATIVE AUTOMATION PLATFORM

CHILI publish, which has just raised €10 million , is a Creative Automation market leader. Its CHILI publisher Cloud platform allows brands to  control brand guidelines at a corporate level, and gives access to remote stores to edit and create localized print and digital output with Smart Templates.

The combination of these two solutions allows brands to go all out on promotional communications. Each creative activity in the ARISTID tools can be repurposed locally and instantly reproduced in an infinite number of variations and formats.

Thanks to this integration, ARISTID provides its clients with the ability to publish and distribute all types of visual content across the marketing plan. The personalization of local offers empowers brands with such competitive advantages as responsiveness and proximity marketing and ties online with offline marketing using QR codes for example.

Centralizing, structuring, and unifying the retailers’ marketing data are key success factors  for accelerating and securing the future readiness of today’s retailers. Campaign creativity must be combined with content automation to create both impact and consistency. This industrial vision of commercial marketing data is the only way to guarantee the quality of the brand’s message in a logic of growth and omnichannel distribution, leveraging automation so clients can scale campaign production easily.

CHILI publish was founded in 2010 with a single vision: make graphic versioning productive, adaptable, and scalable. Today, hundreds of customers around the globe use CHILI publish to produce digital and print content at scale and create better customer experiences. With a team of over 75 people, a global ecosystem of integration partners, and offices in Aalst, Belgium, and Chicago, USA, CHILI publish is succeeding in becoming a trusted innovation partner in building the future of creative technology for brands and agencies worldwide.