Back
Publié le 10/10/2024
PARTOO x ARISTID your promotions on Google My Business
Thanks to the connection between its two partners, PARTOO and ARISTID, Carrefour can broadcast its commercial offers on all the Google files of its stores. Customers thus have direct access, in the file of their point of sale, to the e-catalogues specific to this store.
BACK TO TOP
Partoo puts GBP cards at the heart of commerce
Partoo is the management platform for CARREFOUR’s Google my Business (or Google Business Profile) listings. More than 3,500 of the brand’s stores are listed there. This method of administering Google listings allows the brand to ensure the completeness of local information in its store network, to disseminate certain national messages locally and to enrich the commercial proposition of each point of sale.
3 reasons why retailers should care about Google my Business listings
Optimizing the content of your Google listings is a considerable asset for a retailer.
1 – SEO
Stores with the best-managed listings are favored by Google during local searches, a strong driver of traffic . The presence of photos, reviews and additional information regularly updated are essential for SEO.
2 – GOOGLE MAPS PRESENCE
Google sheet data makes it possible to ensure the presence of points of sale in Google Maps, to create routesto the point of sale and to better appear in voice searches.
3 – E-RÉPUTATION
They are also important for e-reputation, since online reviews and the store’s responses to them have a decisive influence on business. They allow data to be collected on local searches.
Displaying a store’s promotional offers on its Google profile is therefore a strategic asset since it allows for both providing content specific to the brand, which is very rich and highly renewed. The e-catalogue is the most consulted content on food retailer websites, making it available on all point-of-sale media is a major challenge for successfully creating a unified commerce.
According to Google
76%
of local searches
lead to a same-day store visit.
x 2,1
the relevance score
businesses that manage their GMB listing
x 2
plus d'interactions client
for businesses with a complete GMB listing.
The purchasing journey is punctuated by numerous searches, localization, review management and the relevance of offers are essential to boost drive to store. Thanks to Partoo , CARREFOUR can thus broadcast its commercial offers on all the GMB files of its network. Customers have direct access to their store’s e-catalogues, prices and local stocks in the GMB file of their local store.
The presence of promotional offers on the 100% automated GMB file is a real time saver for the network but also for customers for whom the file centralizes the informative, conversational and commercial relationship with the point of sale.
ARISTID the sources of promo feeds
To make possible the automated feeding of GMB files by Partoo, ARISTID technology was essential. For 6 years, ARISTID has completely rethought the design of CARREFOUR commercial communication by putting the offer data at the heart of the promotional ecosystem.
This technological approach allows ARISTID to produce an infinite number of communication media for CARREFOUR in order to supply all customer contact points in omnichannel.
Thus, e-catalogues that contain data linked to local store operations are instantly pushed to the GMB file administered by Partoo . This 100% automated management by API flows guarantees instant updates and makes the content presented more reliable.
This new type of promo exposure embodies our vision of retail communication made fluid and multiple thanks to automation and industrialization. We are proud to enable Carrefour to boost its GMB listings while creating an additional business driver in their arsenal of drive to store solutions!
Thomas DARTAYET, Senior Client Partner - ARISTID
The partnership between Partoo and Aristid reflects our shared vision of automated and reliable retail communication. Thanks to API feeds, Carrefour benefits from omnichannel supports that are always up to date, with e-catalogues instantly integrated into GMB listings. This simplifies management while optimizing the customer experience.
Joëlle Gilbert, Partnerships Manager - Partoo