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OMNIPUBLISH is an omnichannel communication platform that centralizes and harmonizes all the necessary information for your commercial publications.
OPTIMIZE YOUR PROCESSES
DIGITIZE THE MANAGEMENT OF YOUR OMNICHANNEL COMMUNICATION
Your teams handle the promotional calendar (PAC) through a centralized and collaborative workflow.
SAVE TIME
THROUGH AUTOMATION AND PREVIEWING
Your templates are pre-designed and dynamic for instant visualization.
DISTRIBUTE ACROSS YOUR DIGITAL MEDIA
BY CONNECTING YOUR FEEDS INSTANTLY
AVOID ERRORS
YOUR COMMERCIAL DATA HAS NEVER BEEN MORE RELEVANT
Your commercial data is structured, secure, and constantly updated.
Optimize your commercial strategy!
In this new setup, all stakeholders in the commercial offer can collaborate faster, creating as many versions as needed, and distributing them across multiple online and offline channels
Our digital hub is able to disseminate your data on a large scale throughout your ecosystem.
Florian PAYRI, CO CEO, ARISTID Retail technology
LEVERAGE THE STRUCTURED CONTENT IN YOUR PAC
TO SIMULTANEOUSLY DEPLOY YOUR OMNICHANNEL STRATEGY AND REACH YOUR CUSTOMERS ON THEIR FAVORITE APPS.
Instant Distribution Across All Digital Networks
OMNIPUBLISH offers pre-configured connectors with industry-leading platforms, ensuring your offers reach the right audience.
The E-Catalog: An Omnichannel Advantage
Traditional print catalogs are being used less frequently, as more users prefer to view offers online. The digitalization of your catalogs helps modernize your commercial communication.
Digitalizing catalogs is an essential process for adapting to the changes in omnichannel commerce. It enables you to create more effective and engaging marketing experiences. E-catalogs can be consulted on different media: smartphones, tablets and computers. E-catalogs can be used to promote products and services, launch new promotional offers, or build customer loyalty.
Benefits of E-Catalogs:
- Cost reduction: No need for printing or shipping expenses.
- Personalization: Tailor your offers to meet your customers’ specific needs.
- Greater visibility: E-Catalogs can be viewed on all digital platforms.
A prime example of this success is Carrefour, which has improved its business results through the digitalization of its catalogs. “Carrefour E-Catalog by ARISTID” is available on both the website and mobile app, featuring a broad selection of products and exclusive promotions, all personalized based on customer interests.
The success of Carrefour’s e-catalog highlights the opportunity to reach a larger audience and boost sales.
Omnichannel Strategy: A Critical Factor for Retail Success
Omnichannel marketing aims to deliver a seamless, consistent customer experience across all sales channels, whether physical or digital. This approach has become essential as retailers adapt to increasingly connected and mobile consumers.
Advantages of omnichannel commerce for retailers:
- Improved customer experience: Shoppers can begin a purchase on one channel and complete it on another without disruption.
- Increased sales: Omnichannel commerce helps retailers reach a wider audience, driving more sales.
- Enhanced customer loyalty: Positive omnichannel experiences lead to increased customer retention.
To implement a successful omnichannel strategy, retailers should:
- Define their goals: Determine what you want to achieve with your omnichannel approach.
- Analyze customer data: Understand customer needs and shopping behaviors through data analysis.
- Choose the right tools: Select the appropriate tools to execute your omnichannel strategy effectively.
With OMNIPUBLISH, each function is tailored to your customer’s interests, allowing you to digitize your catalog effortlessly and deliver an engaging, interactive experience.